No winter lasts forever

It is not that we do not like winter. We love winter! After all, If we had no winter, spring would not be so pleasant, but we are ready for warmer days. One of our favourite sayings of all times is “no winter lasts forever, no spring skips its turn”, by Hal Borland, and it perfectly sums up our mood as we are working hard to get our Amaia Kids Spring Summer 2017 Collection ready for you. And yet, as much as we look forward to spring, we know it is still months away…

This is an awkward time of the year as fashion is concerned, a shifting period where we have finished our winter sales shopping and we are eager to move on towards the new season, even if the weather does not really justify it. We are looking forward to update our wardrobes and to buy new clothes, but we are not ready to wear them yet. It is still cold outside!

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Fortunately, in many places we will soon have a perfect excuse to escape the chilly weather and leave behind woolly hats, scarfs and mittens, at least temporarily. Before long we will be able to wear sundresses, shorts and sandals and we will remember the feeling of the warm breeze in our bare skin. We are of course talking about the February vacation. Also known as Half-term Holiday, February Break, Mid-term Break, White Week or Winter Break, the names, dates and duration vary by country, but the idea behind it is the same.

There are lots of us who believe in H. D. Thoreau quote “one must maintain a little bit of summer even in the middle of winter”, and we love to interpret it literally. Many families take advantage of the school break to travel abroad, and journeys to sunny destinations are a favourite choice since they provide a respite from the cold. Of course, winter clothes stay home, and summer attires need to be put together.

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This is when we welcome the Cruise Collections, also known as Resort, Holiday or Travel collections. They are inter-season collections that make their appearance during the winter months, offering light spring or summer clothing when the weather at the point of sale actually still calls for winter apparel. They were originally created with the jet set in mind and catered for wealthy clients who needed a wardrobe for their mid-season travels to climates different to their own, like North Americans going on cruises and Europeans vacationing in the mild Mediterranean area during the winter months. Now these warm-weather designs that arrive in the shops between the Autumn/Winter and the Spring/Summer collections to fill this transitional time reach a much wider market, and we rely on them to get our vacation wardrobes ready.

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Of course not everybody travels to the beach in February. Your family might have chosen a ski holiday, and you are now focusing on thermal underwear and fitting helmets. Or you have opted to travel to another city, or to visit relatives, or you have decided to stay at home and enjoy a relaxed week free of school runs, after school activities and sporting events. All these options are equally attractive and we are sure you will have a great time. Wherever you go, no matter the weather, bring your own sunshine!

And if you are not one of the lucky ones to have a February break, and this month for you is business as usual, just remember Albert Camus’ citation: “in the depth of winter I finally learned that there was in me an invincible summer”.

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In any case, we kindly invite you to take a look at our Spring Summer 2017 Lookbook and enjoy the gentle colours, soft and elegant designs and feel-good fabrics as a genuine way to get you into a sunny disposition. As Lilly Pulitzer said, “despite the forecast, live like it’s spring”. Happy February break!

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