Meet Our Spring / Summer 20 - Shop online!

The ultimate kid's clothing brand and beautiful boutique based in London


Amaia is the passion of 2 mums of 3 and 4 children respectively, one Spanish and the other one French, and all living in this enchanting melting pot called London. The result is translated into beautiful, vibrant and full of life collections made of the best quality fabrics, great attention to detail, and the best finishing and personal touches given to each product. Our collections, all carefully made in Spain by specialized and highly skilled craftmanship who have been doing it for generations and have been working with us since we first started almost 15 years ago, range from newborn to size 8 years. Cleverly designed, so you can easily find the perfect piece for any occasion, a family outing, birthday party, flower girl or Christmas picture. And of course, don’t forget our forte, color coordination, and matching siblings… all main categories, boy, girl, and baby will be perfectly coordinated through amazing colors, exclusive patterns like tartan, liberty prints, or delicate details like lace or our very well known hand smock pieces, so all the family can easily dress alike.

Amais’s style is classic with a twist, chic and subtle where children will always look like children and you will be able to find the perfect garment to make your prince and princesses look at their best for any occasion.