Meet Our Spring / Summer 20 - Shop online!

Amaia’s Story

"One of our favourite shops in Chelsea Green. Smart clothes and shoes for babies, boys and girls."

Annie & Emily founders of Angels&Urchins


Amaia's stunning children’s clothing collections are designed by its owners Amaia from Spain and Segolene from France. Amaia first opened in Fulham in 2004 and moved to Chelsea the following year. Since then, Amaia has become one of London's leading children fashion shop with a loyal and devoted clientele.


Amaia & Segolene's collections have been delighting clients with their unique style, commitment to quality and passion for dressing children. They take inspiration from traditional way of dressing children and they adapt it to today’s world. Sourcing fabric from all over Europe, Amaia & Segolene blend subtle colours and bright prints with retro flair and trendy cuts to make everyday wear pieces as well as dressy garments for special occasions.

As busy mothers living in central London, Segolene & Amaia understand all too well the value of high quality, attractive and sophisticated clothes for babies and children.

Their range of clothes is complemented by Amaia's stunning accessories collection - shoes, hair, jewellery, baby gifts, swimsuits and tights, and more to come!

It’s online store serves devoted clients from over 20 countries, all who enjoy Amaia’s individual care and attention, unique style and panache.

They look forward to your visit!