• Splish, Splash

    The sun is shining, the days are long, schools are out. Hair gets lighter, skin gets darker, water gets warmer, drinks get colder, life gets better. It is summer! Here at Amaia Kids we are feeling happy and carefree, surrounded by the contagious uplifting mood, ready to enjoy ourselves and...
  • Wedding Season

    What time is it? Wedding time! Spring is well underway, which means you have probably heard wedding bells ring quite a few times. Yes, it gets to an early start in April, picks up steam in May and June and keeps going full force through the summer. It is indeed...
  • Easter Dress, Easter Best

    April is here, and this year Easter comes along. Easter is one of the most important religious festivities for Christians, who honour Easter Sunday with enthusiasm, but for many people it has also become a time to rejoice in the arrival of the spring in the Northern hemisphere. Easter and...
  • Find your look

    We are always happy when you come visit us at our Chelsea store in London, we love getting to know you and your little ones and we are delighted to offer you our individual care and attention. We enjoy helping you find the perfect outfit, the right combination, the ultimate...
  • Ready to Match

    You all know that here at Amaia Kids we love it when children wear matching outfits. We adore seeing the little ones looking picture perfect in their carefully combined clothes, showing to the world that they go together, that they complement each other the same way their clothes do. We...
  • Pretty in pink and little boy blue

    All of us who have children have been asked time and again when we were pregnant if it would be a boy or a girl. Some of us chose to know in advance, and some of us prefered to wait and be surprised. We have of course done it as...
  • Yeah They were all yellow

    We wish every day would be beautiful but unfortunately that is not always the case, as the rain, snow and wind so prevalent this time of the year unkindly remind us. Some days you just have to create your own sunshine, and that is what yellow is for! And we...
  • No winter lasts forever

    It is not that we do not like winter. We love winter! After all, If we had no winter, spring would not be so pleasant, but we are ready for warmer days. One of our favourite sayings of all times is “no winter lasts forever, no spring skips its turn”...
  • Beat the January Blues away

    January feels like a very long month. It starts with all the animation of the New Year celebrations, still on holiday mood, and the excitement of a brand new year full of expectations ahead of us. Then all of a sudden the festive season is well behind us, Christmas starts...
  • January Sales: tips for success

    A brand new year has just started and we are full of resolutions. We are still tired after the celebrations and we have barely recovered from all the shopping we did in preparation for the holidays. One might think that we would wish to stay away from any shopping at...
  • The best is yet to come: Happy New Year!

    And just like that, another year comes to an end! The New Year holiday is upon us, and we are ready to celebrate in style. We get together with our loved ones to share delicious food, drink champagne and toast the new year. We wear our finest clothes, don party...
  • Tis the season to be jolly... and relaxed

    It is already mid-December and here we are, in the middle of the frenziness this time of the year entails. It is indeed a lovely time, but it can also be very stressful. In fact, December has been named the “National Stress-Free Family Holidays Month” in order to increase awareness...
  • Life is a Party, Dress like it!

    It is the perfect time of the year to quote our beloved Audrey Hepburn, as we totally agree with her: “life is a party, dress like it”. Every family celebrates the holidays in different ways, with some preferring small cosy gatherings and others favouring big fancy parties. Sometimes it is...
  • Holiday Shopping Gift Guide

    The holiday season is here! Well, not yet, but the so called Holiday Creep has definitely arrived. This is the name of the contagious phenomenon where it feels like the holiday season has started months before its actual appearance in the calendar. Yes, there are plenty of other celebrations before...
  • What to wear guide for the party season. Wear a smile today!

    The ultimate WHAT TO WEAR GUIDE for the party season: We are quickly approaching the party season, with all the excitement it entails. So many joyful occasions to get together and celebrate, to have fun enjoy family and friends. And as we start to get into party mood, the eternal question: what...
  • Our Autumn Winter 2016 Catalogue

    Amaia Kids Catalogue. AW2016. Amaia Kids Collections always take inspiration from traditional way of dressing children and adapt them to today's world. The use of subtle colour combined with bright prints and trendy cuts create not only everyday wear pieces, but also dressy garments for special occasions. Take a look...
  • Mix and Match: Beginners guide

    Our last post here was called Pick and Mix: Matching Outfits, and it was about how much we love coordinated clothes for siblings. We provided some advice on how to make them work, and explained why we think that matching outfits are adorable; we also acknowledged the fact that some...
  • Pick and Mix: Matching Outfits

    Fall is almost here and before we know it, it will be time for family photos, holiday parties and other festive events. For many of us, dressing our children in coordinating outfits is the perfect way to pull everyone together for these special occasions, and to add that extra touch...
  • ... Put a bow on it !

    Summer is coming to an end and we all are starting to think about the many things we need to do to get ready for the new season. Buying new clothes for the kids is of course top of the list, but somehow I always end up getting distracted by...
  • Amaia Friends: meet Alexandra

    We at Amaia are curious to know how our outfits are worn in real life, why parents choose our brand and what their families are like. So we have asked some of our loyal customers to share their stories. Today we’re meeting Alexandra Tolstoy – a mother of three, who...

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