• January Sales: tips for success

    A brand new year has just started and we are full of resolutions. We are still tired after the celebrations and we have barely recovered from all the shopping we did in preparation for the holidays. One might think that we would wish to stay away from any shopping at...
  • The best is yet to come: Happy New Year!

    And just like that, another year comes to an end! The New Year holiday is upon us, and we are ready to celebrate in style. We get together with our loved ones to share delicious food, drink champagne and toast the new year. We wear our finest clothes, don party...
  • Tis the season to be jolly... and relaxed

    It is already mid-December and here we are, in the middle of the frenziness this time of the year entails. It is indeed a lovely time, but it can also be very stressful. In fact, December has been named the “National Stress-Free Family Holidays Month” in order to increase awareness...
  • Life is a Party, Dress like it!

    It is the perfect time of the year to quote our beloved Audrey Hepburn, as we totally agree with her: “life is a party, dress like it”. Every family celebrates the holidays in different ways, with some preferring small cosy gatherings and others favouring big fancy parties. Sometimes it is...
  • Holiday Shopping Gift Guide

    The holiday season is here! Well, not yet, but the so called Holiday Creep has definitely arrived. This is the name of the contagious phenomenon where it feels like the holiday season has started months before its actual appearance in the calendar. Yes, there are plenty of other celebrations before...
  • What to wear guide for the party season. Wear a smile today!

    The ultimate WHAT TO WEAR GUIDE for the party season: We are quickly approaching the party season, with all the excitement it entails. So many joyful occasions to get together and celebrate, to have fun enjoy family and friends. And as we start to get into party mood, the eternal question: what...
  • Our Autumn Winter 2016 Catalogue

    Amaia Kids Catalogue. AW2016. Amaia Kids Collections always take inspiration from traditional way of dressing children and adapt them to today's world. The use of subtle colour combined with bright prints and trendy cuts create not only everyday wear pieces, but also dressy garments for special occasions. Take a look...
  • Mix and Match: Beginners guide

    Our last post here was called Pick and Mix: Matching Outfits, and it was about how much we love coordinated clothes for siblings. We provided some advice on how to make them work, and explained why we think that matching outfits are adorable; we also acknowledged the fact that some...
  • Pick and Mix: Matching Outfits

    Fall is almost here and before we know it, it will be time for family photos, holiday parties and other festive events. For many of us, dressing our children in coordinating outfits is the perfect way to pull everyone together for these special occasions, and to add that extra touch...
  • ... Put a bow on it !

    Summer is coming to an end and we all are starting to think about the many things we need to do to get ready for the new season. Buying new clothes for the kids is of course top of the list, but somehow I always end up getting distracted by...
  • Amaia Friends: meet Alexandra

    We at Amaia are curious to know how our outfits are worn in real life, why parents choose our brand and what their families are like. So we have asked some of our loyal customers to share their stories. Today we’re meeting Alexandra Tolstoy – a mother of three, who...
  • Queen's Birthday and our ceremonial collection

    Today the United Kingdom and the world are celebrating the 90th birthday of Queen Elizabeth II. Britain is very proud and affectionate about its Monarch - the Queen’s strength, vision and of course style are widely admired. AmaiKids is celebrating the occasion with its special CEREMONIAL COLLECTION. Our Lace will...
  • Outfits for an Aries kid

    Hello parents of Aries children, congratulations on your children’s birthdays! While you’re busy organizing kids parties and ordering that perfect cake, let’s talk about how special those little creatures are. No matter how old your child is, you’re probably well aware they always know their way. From a very early...
  • Princess Charlotte and my childhood tights nightmare

    As a child, among other essential fears such as being eaten by a dinosaur or not being given a bike for my birthday, I continuously feared the inevitability of having to put on my tights. And Since I’m coming from colder climates, tights were not to be escaped – they...
  • Mother's Day at AMAIA

      Amaia's team is delighted to celebrate Mother's Day on the 5th of March at the shop in Chelsea Green with a free portait session and a personalised jewellery workshop with Merci Maman and much more... We look forward to welcoming you and your little ones on this occasion. Please...
  • Spring is in the air...

    Amaia is delighted to announce that the new spring summer collection 2016 is now available in store and on line. Hand smocking, pastel colours such as powdery pink or green, flowery prints and classic ginghams have been selected to create a complete collection where you can choose the cutest outfit...
  • Princess Charlotte is pretty in pink

    We were delighted to see the beautiful new photographs of Princess Charlotte this weekend; taken by her mother HRH Duchess of Cambridge at their home in Norfolk. Create the look for your little one: Princess Charlotte wears our baby pink ribbed tights  and pair these with a flower print dress and...
  • The Christmas Window

    The Amaia Kids Christmas window has arrived on Chelsea Green! We look forward to welcoming you into the shop and helping you choose the perfect children's outfits this Christmas. If you're shopping online you can use our matching looks button to help your shopping decisions, or click on shop the...

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