• Queen's Birthday and our ceremonial collection

    Today the United Kingdom and the world are celebrating the 90th birthday of Queen Elizabeth II. Britain is very proud and affectionate about its Monarch - the Queen’s strength, vision and of course style are widely admired. AmaiKids is celebrating the occasion with its special CEREMONIAL COLLECTION. Our Lace will...
  • Outfits for an Aries kid

    Hello parents of Aries children, congratulations on your children’s birthdays! While you’re busy organizing kids parties and ordering that perfect cake, let’s talk about how special those little creatures are. No matter how old your child is, you’re probably well aware they always know their way. From a very early...
  • Princess Charlotte and my childhood tights nightmare

    As a child, among other essential fears such as being eaten by a dinosaur or not being given a bike for my birthday, I continuously feared the inevitability of having to put on my tights. And Since I’m coming from colder climates, tights were not to be escaped – they...
  • Mother's Day at AMAIA

      Amaia's team is delighted to celebrate Mother's Day on the 5th of March at the shop in Chelsea Green with a free portait session and a personalised jewellery workshop with Merci Maman and much more... We look forward to welcoming you and your little ones on this occasion. Please...
  • Spring is in the air...

    Amaia is delighted to announce that the new spring summer collection 2016 is now available in store and on line. Hand smocking, pastel colours such as powdery pink or green, flowery prints and classic ginghams have been selected to create a complete collection where you can choose the cutest outfit...
  • Princess Charlotte is pretty in pink

    We were delighted to see the beautiful new photographs of Princess Charlotte this weekend; taken by her mother HRH Duchess of Cambridge at their home in Norfolk. Create the look for your little one: Princess Charlotte wears our baby pink ribbed tights  and pair these with a flower print dress and...
  • The Christmas Window

    The Amaia Kids Christmas window has arrived on Chelsea Green! We look forward to welcoming you into the shop and helping you choose the perfect children's outfits this Christmas. If you're shopping online you can use our matching looks button to help your shopping decisions, or click on shop the...

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